GE HealthCare (GEHC) is a prominent player in the medical technology industry, renowned for its commitment to improving patient outcomes through innovative technology solutions. With a rich history spanning over a century, GEHC has become an industry leader, offering a diverse portfolio tailored to meet the specific needs of various markets. Managing an estimated 2 billion+ patient scans annually, GEHC boasts the largest installed base in the industry.
Operating across three Strategic Business Units (SBUs) - Diagnostic Imaging (DI), Patient Care Solutions (PCS), and Ultrasound (U/S) - GEHC serves a wide range of medical equipment needs. The DI SBU focuses on capital-intensive equipment like CT scans, MRIs, and PET-CT machines, while PCS and U/S SBUs cater to smaller and medium-sized medical equipment such as anesthesia machines, ventilators, patient monitors, ECGs, and ultrasound machines. Notably, GEHC faces stiff competition from major players like Philips Health and Siemens Healthineers in all product portfolios and regions.
To effectively serve customers worldwide, GEHC is organized into four commercial regions: the US & Canada, Europe, Middle East and Africa (EMEA), China, and Intercontinental (Japan, AKA, LATAM, India, and South Asia). The company's customer base primarily includes hospitals (regional and national), diagnostic labs, academic/medical schools, and research institutions.
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In alignment with our resolute commitment to fostering a culture of innovation and knowledge exchange, GE HealthCare takes immense pride in hosting a remarkably successful and impactful case study competition under the esteemed banner of ThinkAloud. This pioneering initiative stands as a testament to our unwavering dedication to nurturing intellectual curiosity and driving the advancement of business acumen. ThinkAloud has emerged as a resounding triumph, with a proven track record of delivering value and insights, this competition has garnered acclaim for its ability to challenge, inspire, and propel participants toward achieving their highest potential.
ThinkAloud invites all Business school enthusiasts to participate in this intriguing and exciting opportunity for you to showcase your innovative ideas at GE HealthCare! So, if you want to work closely with some of the best experts from the Healthcare industry, try to solve some of the most critical industry challenges, then Register now!
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